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3D Configurator

Visual configuration of products online
3D configurator wall demo

3D Configurator – what is it?

A 3D configurator makes it possible to show what a product looks like in the smallest detail and see how it changes as different choices for customization are made.

It significantly increases the possibility for a customer with limited product knowledge to be able to order even very complex products.

Features of a 3D configurator

  • Visualization: The product is displayed in 3D while you configure. You can rotate and zoom to see the product from all angles.
  • Generates 2D files: drawings in pdf format.
  • Generates 3D files: for example .step (3D neutral format) and .ifc (BIM).
  • Generates BOM list: Complete list of included items.
  • Integration with eCommerce or CPQ: For price calculations and inquiry or order

Rapid implementation – how it works

We have a well-established approach to produce a first version within a month.

  1. Product mapping: We help you to document your product rules and preferred way of working during configuration.
  2. Concept development: We develop a first prototype of your configurator.
  3. Step-by-step development: We develop the first live version and then continue to develop it step by step.
3d configurator railing demo

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    Customer cases

    Several of our customers have already benefited from our configurator solutions.

    How we create a 3D configurator

    When we help you develop a 3D configurator, the work is usually divided into the following steps:

    1. Product rules

    Which rules apply to the product to be configured?

    • Product characteristics – for example length, width, height, color or modules that can be added or removed.
    • User choices and restrictions – what features can the customer adjust, and what restrictions apply? For example, maximum height or selectable colors.
    • Conditions between properties – for example, if a certain color can only be selected together with a specific dimension.
    • Calculated characteristics – for example, if the weight of the product is calculated from other selected characteristics.

    2. The result of the configuration

    What should the configurator generate? Common results include:

    • 2D drawings – for example, detailed views with dimensions, customized for both customer and production.
    • 3D files – such as STEP files or other formats for further processing.
    • Bill of Materials (BOM) list – part numbers of the selected components.
    • Automatic emails – for example, order confirmations with attachments to the customer and internal messages to you.
    • Integrations – direct connections to ERP systems, for example.

    3. User interface

    How should the customer interact with the configurator?

    • The order of choices – in what sequence should the user make their choices?
    • Step-by-step configuration – if there are many choices, it can be useful to split the process into different steps.
    • Visual aids – do product choices need to be illustrated with pictures?
    • Instructions – are explanatory texts required to guide the user?
    • Environmental visualization – should the product be displayed in a context, for example in an environment?

    4. Product components

    The configurator builds and visualizes the product in 3D, which can be done in different ways:

    • Static 3D files – for components that always look the same, existing CAD files can be used, or we can help create them.
    • Dynamic 3D models – for components that change according to the user’s choice, we develop flexible models, possibly based on existing files.

    5. Integrations

    The configurator is often part of a larger IT environment and may need to be connected:

    • E-commerce platforms
    • ERP system
    • CRM system

    The extent of integration varies depending on existing systems and technical requirements. The first step is to analyze the needs and choose the right solution.

    6. Implementation – step by step

    Once the previous steps are completed, we can start developing the configurator.

    We work according to agile methods, which means close collaboration with you as a customer, as well as ongoing deliveries in smaller steps for continuous testing and adjustment.

    • Concept phase – a first version is created to test core features:
      • Can existing 3D files be used?
      • Do the necessary calculations work?
      • Are the integrations feasible?
    • Internal test version – the configurator is tested by internal staff and possibly selected customers to identify and correct any shortcomings.
    • Continuous development – based on priorities, more features are introduced gradually, with the most important improvements implemented first.